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MDSolarSciences

Collaborating with brand stakeholders to create a new site experience that feels modern & science-driven, emphasizing the brand’s core benefits & unique selling points in a way that appeals to their expanding audience.

Role

UX/UI Design

Prototyping

Deliverables

Full Site Design

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Problems

01

The primary demographic of diverse women aged 25–65 does not resonate with the current visuals or UX.

02

Customers face confusion surrounding product distinction & lack clarity on how the product range can be used together.

03

The design of the site does not reflect the elevated look of the newly refreshed product packaging.

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Solutions

01

Optimize the site UX with an emphasis on balancing user-friendly shoppable sections with trust building & brand storytelling elements.

02

Create a clean & intuitive shopping funnel through the Navigation, CLP, and PDP that prioritizes product education.

03

Implement a refreshed UI that encapsulates the updated product packaging in a way that is engaging & digestible.

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Results

100%

Increase in XXX

100%

Increase in XXX

100%

Increase in XXX

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See More Work

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